The Most Important Part of Network Marketing: Recognition and Events
We’ve covered four of the five basics of network marketing and now we get to cover the last and most important one: recognition and events. If you haven’t read our other blog posts about the first four (networking, marketing, enrolling, and rank advancing) go back and check those out now. Just like all of the other ones, without the first four, recognition would not be possible.
Let’s start with what recognition is. Recognition is simply caring about people. Most people feel unappreciated, so your job is to make them feel cared for and appreciated. Everyone wants to experience community and belonging (sometimes that’s the reason they join a network marketing company) so by making them feel appreciated, recognized, and cared for you are helping them accomplish those things. Being recognized for the hard work you’re doing gets people motivated and excited to continue. Recognition is also a social status. If someone is giving you a shout-out on social media or sending you a gift, it elevates your social status.
The first thing we have each of our new team members do is take the love languages test. After they do that, we like to use that to incorporate recognition. There are five different love languages:
These don’t have to be huge, extravagant gifts. They can be flowers, cards, handwritten notes, a new bag. Just something small you think they’d like.
Acts of service:
Hire a cleaning lady to go to someone’s house, cook them dinner, or offer to watch their kids one night. Anything to help make their life easier.
Words of affirmation:
Call them on the phone and tell them thank you and how much they mean to you, write them a handwritten note, give them a shout-out on social media. These are thoughtful and meaningful gifts
Take them shopping, get a manicure or pedicure, go out to dinner, or just stay home and watch a movie. Just spend some time with them having genuine conversations.
Give them a hug or a pat on the arm to show them you’re thankful for them.
Practicing recognition is very, very easy. All of these things are small gestures that lets a person know that you are thinking about them. It’s especially important to show recognition when someone rank advances or gets a bonus, but really anytime is a good time to make someone feel special. It’s important to remember that recognition can be done no matter how much money you make. A little bit really does go a long way.
The second part of recognition is going to events. Events drive your business so you must attend them. If you haven’t been attending events and your business is stagnant, that’s probably an indicator why your business isn’t growing. The importance of events is that you get to visit with like-minded people about their goals and dreams, so make sure that your team is also attending events
All of this goes back to the fact that humans are designed to live a life of service. By loving and serving on others you are making them feel appreciated, which is how everyone wants to feel. Small gestures really go a long way with people, so always making sure you are empowering and appreciating your entire team.
Now that you know the 5 basics of network marketing (Networking, Marketing, Enrolling, Rank Advancing, Recognition and Events) we can’t wait to see you incorporate them into your business! These are the five things that we do every single day and they have helped us build our business to what it is today.
What are some of your favorite ways to recognize people? Let us know in the comments!
-Tyler and Kelley