Now that you know how to network, and you know how to market yourself, the next step is learning how to enroll people. This is crucial in any network marketing company! Enrolling is the lifeblood of your business, so keep reading to learn what it is, how to do it, and why you need it.
Let’s start with the basics: what is enrolling? Enrolling is simply to sell, share, or transfer a good or service. In our case, it is our nutrition products that we are sharing. If people aren’t joining, or enrolling, it means that the first two (network and market) aren’t aligned. This could be that people think your offer is too good to be true or that you have a hidden agenda. Those are things that you want to avoid. If you aren’t enrolling, you aren’t offering a solution to the problem. To do this, make sure you are targeting the right people and always use passion and care because those are the two biggest motivators that people have.
There are 3 reasons that people will join your business:
You have to be passionate about what you are selling. I genuinely believe that every person should have these products in their body. If you aren’t passionate, you are going to sound fake and salesy to people.
Some people just want to make some extra money and they will join for the business model. Make sure you’re joining a company that has a business model that makes sense. Isagenix uses a binary compensation plan and we love it because it is about team energy. If you help and serve your team and they grow, then you will grow too.
Do you have a culture that people will want to join? This is so important. Ask yourself right now, “would I join myself?” That’s your starting point. Take a look in the mirror, ask yourself this question, and if the answer is no, then figure out what you need to change to make it a yes.
Enrolling people isn’t about getting people. It’s about sharing with them a solution that they are looking for, then getting them started the same way you got started. The most basic way to enroll someone is to just ask them to join. Obviously, you don’t want to do this right away. But, after building that relationship and connection it is totally ok to ask them to join!
There are 2 reasons that people aren’t getting the results they expect:
They are fearful to ask for the sale or the close
People don’t want to be bossed around, but they do want to be guided. Try asking, “what else can I do to help you get started?” It’s a softer close but will still do the job. Don’t be scared of rejection! Learn to not take things so personally.
They don’t follow up
Following up is the most important part of closing a sale. The most important part!! It takes at least 7 follow ups in order to close a sale. This doesn’t have to be sending a message to someone and asking if they are ready to get started. Think of a follow up as more of a memory jogger. Comment on someone’s Instagram post and tell them their outfit is cute, send them a text and say you’re thinking of them, carry a shaker bottle the next time you see them. It’s really so simple to follow up, and it will help you immensely in the end. Enrolling takes persistent belief that you can bring value to someone. It can feel like a roller coaster at times, but if you are consistent, it will happen.
It’s important to always make sure you’re offering value to people, but you will get muted if your value is only your product. You have to add value in other ways. Usually, things that come naturally to you is what you can use to bring value. For example, I love fashion and putting outfits together. This comes really easy to me, so I put my outfits on my Instagram stories with where I bought the clothes and how to style them together. People love it! Another example is organization. I am awful at organization, but if you’re someone who is great at it, I’d love to see! This can be how you organize your kitchen, or your kids’ toys. I would get great value out of that! Put those natural gifts into your marketing plan on social media. It creates trust, which creates influence, which creates enrollments.
Enrolling can seem intimidating and difficult at times, but practice on someone you love and trust. Ask them if your close sounds authentic and genuine. Have that person speak truth into you and tell you how your approach sounds, how you make them feel, etc.
We hope this article has brought you some value, and we can’t wait to share the next two posts in the series, which are about rank advancing and recognition. Check out our last two posts about networking and marketing here and have a great day!
-Tyler and Kelley